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The retina display of the new iPad looks nice but is an energieslurper. This makes the tablet thicker and heavier-than Apple would like. Apple would still want the thickness and weight reduction.


Reported that the U.S. news site CNET, which relies on information from research firm NPD Display Search. The new model should deal with imperfections that forced the 3rd generation of the iPad are introduced.

Apple’s New iPad 3 Retina Display Resolution - 2048 x 1536 Pixels

The great advantage of the "new iPad", which was released in March this year, is the retina display. It does offer an incredibly high resolution of 2048 x 1536 pixels, but also requires a larger battery that the iPad heavier and thicker. The weight increased in comparison with the iPad 2 with 51 grams increased to 652 grams, while the thickness of 0.6 mm to 9.4 mm grew.

Apple works to Improve Display
According to Display Search, Apple is now working with manufacturers of LCDs for both the new iPad thinner as the battery life. The improvements to the screen should lead to lower production costs, better heat dissipation, and weight reduction by replacing some components and lower energy consumption.

Such a major intervention in committing an existing model would be an unusual step for Apple, notes CNET. Usually leave the company at least one year before the expiry of a successor to an existing product.

CNET quotes director Raymond Soneira of DisplayMate Technologies, a provider of optimization and calibration software for displays. He said earlier this year that the New iPad in its original form for Apple really plan B was. Rather, Apple had kept the same weight and thickness to the dimensions of the iPad 2. The big stumbling block was the reduced light transmittance of the retina screen, a doubling of the number of LEDs in the backlight was necessary. Result was a 70 percent larger battery needed.

The manufacture of custom New iPad would soon begin. If successful, then in October 7 million copies of the new version can be produced. The same researchers estimated the production of New iPads at 4 million units in September and 5,000,000 in August. Furthermore let Apple in both months 2 million iPad 2s making.